Email Automation

Definition of Email Automation

The use of software to automatically send targeted email campaigns based on predefined triggers and schedules.

Explanation of Email Automation

Email Automation refers to the use of software to automatically send emails based on predefined triggers and schedules. This technology enables marketers to create personalized and timely communication with their audience without manually sending each email. Common triggers for email automation include user actions such as signing up for a newsletter, making a purchase, abandoning a shopping cart, or reaching a milestone like a birthday. By automating these interactions, businesses can nurture leads, engage customers, and drive conversions more effectively. Email automation allows for the segmentation of email lists, ensuring that recipients receive content relevant to their interests and behavior. This leads to higher open rates, click-through rates, and overall engagement. Additionally, email automation saves time and resources, allowing marketers to focus on strategy and content creation rather than repetitive tasks. With the ability to track and analyze performance metrics, businesses can continuously optimize their automated email campaigns to achieve better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.