Email Campaign

Definition of Email Campaign

A coordinated set of individual email messages sent over a specific period of time with one overall theme or purpose.

Explanation of Email Campaign

An email campaign is a series of email messages sent to a targeted group of recipients with the goal of promoting products, services, or content, nurturing leads, or building customer relationships. Email campaigns can include newsletters, promotional offers, announcements, event invitations, and more. Effective email campaigns require a well-defined strategy, segmentation of the audience, compelling content, and clear calls to action (CTAs). By tracking key metrics such as open rates, click-through rates (CTR), and conversions, businesses can measure the success of their email campaigns and make data-driven adjustments. Email marketing remains a powerful tool for engaging audiences, driving conversions, and achieving marketing objectives.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.