First Party Cookie

Definition of First Party Cookie

A small piece of data stored on a user’s device by the website they are visiting, used for tracking and personalization.

Explanation of First Party Cookie

A First Party Cookie is a small piece of data stored on a user’s device by the website they are visiting. These cookies are created and used by the website owner to remember information about the user’s session, preferences, and interactions with the site. First party cookies are essential for providing a personalized and seamless browsing experience, as they enable features such as user authentication, shopping carts, and language preferences. Unlike third-party cookies, which are set by domains other than the one the user is visiting, first-party cookies are considered less intrusive and are generally accepted by users and browsers. They play a crucial role in analytics and website performance tracking, helping website owners understand user behavior and improve their services. By using first-party cookies, businesses can gather valuable data on how visitors interact with their site, tailor content to individual preferences, and enhance overall user experience while maintaining greater control over data privacy and security.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.