Geo-Targeted Ads

Definition of Geo-Targeted Ads

Advertisements tailored to users’ locations, ensuring relevance to their local context and interests.

Explanation of Geo-Targeted Ads

Geo-Targeted Ads are advertisements that are delivered to users based on their geographic location. This strategy ensures that ads are relevant to the audience’s local context, increasing the likelihood of engagement and conversion. Geo-targeted ads can be used in various digital advertising platforms, such as search engines, social media, and display networks. By leveraging data such as IP addresses, GPS coordinates, and location-based services, advertisers can pinpoint users in specific regions, cities, or even neighborhoods. This allows for highly targeted campaigns that address the unique needs and interests of local audiences. For example, a local restaurant might use geo-targeted ads to promote special offers to nearby residents or tourists. Geo-targeted ads help businesses optimize their ad spend by focusing on areas with the highest potential for return on investment. They also enhance user experience by delivering relevant and timely messages that resonate with the local audience.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.