Goal Funnel

Definition of Goal Funnel

A visual representation of the steps a user takes to complete a desired action, highlighting potential drop-off points.

Explanation of Goal Funnel

A Goal Funnel is a visual representation of the steps a user takes to complete a specific goal or conversion on a website. It outlines the entire process from the initial interaction to the final action, such as making a purchase or submitting a form. Each step in the funnel represents a stage in the user journey, and the funnel narrows as users progress towards the goal. Analyzing goal funnels helps businesses identify where users drop off and optimize the process to improve conversion rates. By understanding the user journey, businesses can make data-driven decisions to enhance user experience, remove obstacles, and streamline the path to conversion. Goal funnels are commonly used in digital marketing and web analytics to measure the effectiveness of campaigns and website performance. Tools like Google Analytics provide visual goal funnel reports, allowing businesses to track and analyze user behavior at each stage of the funnel.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.