Google Tag Manager

Definition of Google Tag Manager

A tool that allows marketers to manage and deploy marketing tags (snippets of code) on their website without needing to modify the code directly.

Explanation of Google Tag Manager

Google Tag Manager is a tool that allows marketers and web developers to manage and deploy marketing tags (snippets of code) on their website or mobile app without requiring code changes. This tool simplifies the process of adding and updating tags for tracking and analytics purposes, such as Google Analytics, conversion tracking, remarketing, and third-party tools. By using Google Tag Manager, businesses can efficiently manage their tags through a user-friendly interface, reducing the reliance on developers and speeding up the implementation process. Tags can be triggered based on specific user actions, such as page views, clicks, or form submissions, allowing for precise data collection and analysis. Google Tag Manager also includes features such as version control, debugging, and error checking, ensuring that tags are implemented correctly and without disrupting the website’s performance. This tool helps businesses streamline their tracking efforts, improve data accuracy, and enhance overall marketing effectiveness.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.