Definition of Guerrilla Marketing
Unconventional marketing tactics intended to achieve maximum exposure and impact at minimal cost.
Explanation of Guerrilla Marketing
Guerrilla marketing is an unconventional and creative marketing strategy that aims to create a memorable impact with a small budget. This approach relies on surprise, imagination, and unconventional tactics to engage consumers and generate buzz. For example, a company might use street art, flash mobs, or public stunts to capture the attention of passersby and promote their brand. Guerrilla marketing often involves taking risks and thinking outside the box to create a unique and engaging experience. The goal is to generate word-of-mouth marketing and create viral campaigns that spread rapidly through social media and other channels. Guerrilla marketing is particularly effective for small businesses and startups with limited marketing budgets, as it relies more on creativity and less on financial resources. By creating a memorable and impactful experience, guerrilla marketing can help brands stand out in a crowded market and build a strong connection with their audience. The ultimate objective is to create a buzz that drives brand awareness and engagement.