Hashtag

Definition of Hashtag

A word or phrase preceded by the # symbol used on social media to categorize and find messages on a specific topic.

Explanation of Hashtag

A hashtag is a keyword or phrase preceded by the pound symbol (#) used on social media platforms to categorize and group content. By adding a hashtag to a post, users can make it discoverable to others searching for or following that specific topic. Hashtags help increase the visibility of content, connect with a broader audience, and participate in trending conversations. For example, using the hashtag #TravelTips can make a post about travel advice accessible to people interested in travel. Hashtags are widely used on platforms like Twitter, Instagram, Facebook, and LinkedIn. Effective use of hashtags involves choosing relevant and popular terms that resonate with the target audience. Overuse or using unrelated hashtags can appear spammy and reduce engagement. Monitoring hashtag performance can provide insights into audience preferences and trends. By leveraging hashtags strategically, businesses and individuals can enhance their social media presence, engage with their audience, and drive more traffic and interactions.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.