Host Banner

Definition of Host Banner

An ad banner displayed on a website, typically hosted by the website owner or a third-party ad network.

Explanation of Host Banner

A Host Banner is an advertisement displayed on a website, usually at the top, bottom, or sides of the page, promoting the host website’s own products, services, or content. Unlike third-party ads, host banners are used to drive traffic and engagement within the same site, enhancing the user experience and achieving specific business goals. For example, a host banner might promote a new blog post, a special offer, or a featured product on an e-commerce site. These banners are designed to be visually appealing and relevant to the website’s content, encouraging users to click and explore further. By using host banners strategically, businesses can increase page views, boost conversions, and retain visitors on their site. Tracking the performance of host banners through metrics like click-through rates and conversion rates helps businesses optimize their placement and design for maximum impact.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.