Instant Messaging

Definition of Instant Messaging

Real-time text communication between two or more people using a digital platform or app.

Explanation of Instant Messaging

Instant Messaging (IM) is a real-time communication method that allows users to exchange text messages, images, videos, and other media through digital platforms or applications. Instant messaging enables instant and direct communication, making it a popular choice for personal and professional interactions. IM platforms often include features such as group chats, file sharing, voice and video calls, and presence indicators that show users’ availability status. This communication method is widely used in various contexts, such as customer support, team collaboration, and social networking. Instant messaging provides a convenient and efficient way to connect with others, facilitating quick responses and real-time discussions. Popular IM applications include WhatsApp, Facebook Messenger, Slack, and Microsoft Teams. By leveraging instant messaging, businesses can enhance customer service, improve internal communication, and foster stronger relationships with clients and partners.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.