Interactive Video

Definition of Interactive Video

A type of video content that includes interactive elements, such as clickable areas, quizzes, or choices that affect the outcome.

Explanation of Interactive Video

Interactive Video is a form of digital content that allows viewers to engage with the video by making choices, clicking on elements, and exploring different paths. Unlike traditional linear videos, interactive videos offer a dynamic and immersive experience, where viewers can control the narrative and influence the outcome. This type of video can include features such as clickable hotspots, branching scenarios, quizzes, and call-to-action buttons. Interactive videos are used in various contexts, such as marketing, education, training, and entertainment, to create engaging and personalized experiences. By providing interactive content, businesses can capture viewers’ attention, increase engagement, and drive conversions. Measuring the success of interactive videos involves tracking metrics such as interaction rates, completion rates, and user feedback. This data helps businesses understand how viewers engage with the content and optimize their interactive video strategies for better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.