Definition of Keyword Gap
The difference between the keywords a business ranks for and those that competitors rank for, highlighting opportunities for improvement.
Explanation of Keyword Gap
Keyword Gap is a comparison of the keywords that a website ranks for against the keywords that its competitors rank for. Identifying the keyword gap helps businesses understand which valuable keywords they are missing out on and where their competitors have an advantage. By analyzing the keyword gap, businesses can discover new opportunities to improve their SEO and content strategies, targeting keywords that are currently driving traffic to their competitors. Tools like Ahrefs, SEMrush, and Moz offer keyword gap analysis features, allowing businesses to compare their keyword profiles with those of their competitors. Addressing the keyword gap involves creating new content, optimizing existing pages, and refining keyword targeting to capture the missed opportunities. By closing the keyword gap, businesses can enhance their search engine visibility, attract more organic traffic, and gain a competitive edge.