Definition of Keyword Intent
The purpose behind a user’s search query, such as whether they are looking to buy, learn, or find information.
Explanation of Keyword Intent
Keyword Intent refers to the underlying motivation or goal behind a user’s search query. Understanding keyword intent helps businesses and marketers create content that aligns with what users are looking for, improving the chances of attracting relevant traffic and conversions. There are generally four types of keyword intent: informational (seeking information), navigational (looking for a specific website), transactional (intending to make a purchase), and commercial investigation (researching products or services before making a decision). By analyzing the intent behind keywords, businesses can tailor their content and SEO strategies to meet the needs of their target audience. For example, content targeting informational keywords should provide valuable information and answers, while content targeting transactional keywords should focus on product details and calls to action. Understanding keyword intent helps businesses create more effective and relevant content, improving search engine rankings and user satisfaction.