Keyword Mapping

Definition of Keyword Mapping

The process of assigning keywords to specific pages on a website to optimize for search engine rankings.

Explanation of Keyword Mapping

Keyword Mapping is the process of assigning specific keywords to individual pages on a website to optimize them for search engine rankings. This strategy involves analyzing keyword data, understanding user intent, and aligning keywords with relevant content. Keyword mapping helps ensure that each page targets a unique set of keywords, avoiding keyword cannibalization and maximizing the website’s overall search visibility. By creating a clear and organized keyword map, businesses can develop a structured and cohesive SEO strategy. This process involves identifying primary and secondary keywords for each page, optimizing on-page elements such as titles, headings, and meta descriptions, and ensuring that the content addresses the keywords’ intent. Keyword mapping also helps in tracking the performance of targeted keywords and making necessary adjustments to improve rankings. By effectively mapping keywords, businesses can enhance their search engine optimization efforts, attract more organic traffic, and achieve better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.