Keyword Monitoring

Definition of Keyword Monitoring

The practice of tracking the performance of keywords over time to adjust and optimize SEO and PPC strategies.

Explanation of Keyword Monitoring

Keyword Monitoring is the practice of tracking the performance of specific keywords in search engine rankings over time. This process involves regularly checking the positions of targeted keywords, analyzing changes, and understanding the factors influencing those changes. Keyword monitoring helps businesses and marketers assess the effectiveness of their SEO strategies, identify opportunities for improvement, and stay ahead of competitors. Tools like Google Analytics, Ahrefs, SEMrush, and Moz provide keyword monitoring features, allowing users to track rankings, search volume, and other relevant metrics. By monitoring keywords, businesses can identify trends, measure the impact of SEO efforts, and make data-driven decisions to optimize their content and strategies. Regular keyword monitoring ensures that businesses can quickly respond to changes in search engine algorithms, competitor actions, and user behavior, maintaining and improving their search engine visibility.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.