Keyword Planner

Definition of Keyword Planner

A tool that helps marketers find and analyze keywords for their search engine marketing campaigns.

Explanation of Keyword Planner

Keyword Planner is a tool provided by Google Ads that helps advertisers and marketers research and plan their keyword strategies for pay-per-click (PPC) campaigns. This tool provides valuable insights into keyword search volume, competition, and suggested bid estimates, allowing users to identify relevant and effective keywords for their campaigns. Keyword Planner also offers keyword ideas based on input terms, helping users discover new opportunities and refine their targeting. By using Keyword Planner, businesses can create well-informed keyword lists, optimize their ad spend, and improve the overall performance of their PPC campaigns. The tool also allows users to forecast potential traffic and costs, helping them set realistic budgets and goals. Keyword Planner is an essential resource for anyone looking to enhance their digital advertising efforts and achieve better results through targeted keyword strategies.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.