Definition of Landing Page
A standalone web page designed specifically for a marketing or advertising campaign, where visitors land after clicking a link.
Explanation of Landing Page
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its primary purpose is to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form, signing up for a newsletter, or making a purchase. Unlike other web pages, a landing page is focused on a single objective and contains minimal distractions to maximize conversions. Effective landing pages include a clear and compelling headline, concise and persuasive copy, relevant images or videos, and a strong call to action. They are often linked to from advertisements, email campaigns, or social media posts, providing a targeted and seamless user experience. Landing pages can be optimized through A/B testing, where different versions are tested to determine which elements perform best. By continuously refining and improving landing pages, businesses can increase their conversion rates and achieve their marketing goals. An effective landing page can significantly enhance the success of marketing campaigns and drive business growth.