Landing Page Builder

Definition of Landing Page Builder

A tool that allows marketers to create and customize landing pages quickly, often without needing technical skills.

Explanation of Landing Page Builder

A Landing Page Builder is a tool or software that allows users to create, design, and publish landing pages without requiring extensive coding knowledge. Landing pages are standalone web pages designed to capture leads, promote products, or drive specific actions, such as signing up for a newsletter or downloading a resource. Landing page builders provide drag-and-drop interfaces, customizable templates, and various design elements to create visually appealing and effective pages. These tools also offer features such as A/B testing, analytics, and integration with marketing automation platforms, enabling users to optimize their landing pages for better performance. By using a landing page builder, businesses can quickly create and launch targeted campaigns, improve conversion rates, and enhance their digital marketing efforts. Popular landing page builders include Unbounce, Leadpages, Instapage, and HubSpot.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.