Definition of Link Juice
The SEO value or equity passed from one site or page to another through hyperlinks.
Explanation of Link Juice
Link juice is a colloquial term used in search engine optimization (SEO) to describe the value or authority passed from one webpage to another through hyperlinks. When a page links to another page, it transfers some of its credibility and ranking power, or “link juice,” to the linked page. This process helps search engines determine the importance and relevance of a page, influencing its position on search engine results pages (SERPs). High-quality, authoritative links from reputable websites pass more link juice, boosting the linked page’s SEO performance. Conversely, links from low-quality or spammy sites pass little or no value and can even negatively impact SEO. Effective link-building strategies aim to acquire links from authoritative sources to maximize the amount of link juice received. Internal linking, or linking between pages on the same website, also helps distribute link juice and improve overall site structure and navigation. By understanding and leveraging link juice, businesses can enhance their SEO efforts and improve their search engine rankings.