Live Chat

Definition of Live Chat

An online tool that allows real-time communication between a business and its customers.

Explanation of Live Chat

Live Chat is a real-time communication tool used by businesses to interact with website visitors. It allows customers to ask questions, seek assistance, and receive instant support while browsing a website. Live chat enhances the customer experience by providing immediate responses to inquiries, reducing wait times, and improving overall satisfaction. Businesses use live chat to address customer concerns, guide them through the purchasing process, and resolve issues quickly. This tool can also help generate leads by engaging visitors and collecting their contact information for follow-up. Live chat is often integrated with customer relationship management (CRM) systems, enabling businesses to track and manage interactions effectively. The convenience and immediacy of live chat make it a valuable tool for improving customer service, increasing conversion rates, and building stronger relationships with customers. By offering real-time support, businesses can enhance their online presence, boost customer loyalty, and achieve better business outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.