Local SEO

Definition of Local SEO

The practice of optimizing a website to increase traffic, leads, and brand awareness from local search.

Explanation of Local SEO

Local SEO (Search Engine Optimization) is a strategy that focuses on optimizing a business’s online presence to attract more customers from relevant local searches. This involves optimizing a website and its content for location-specific keywords, creating and managing local business listings, and ensuring consistent NAP (Name, Address, Phone number) information across all platforms. Local SEO helps businesses appear in local search results, such as Google’s Local Pack, Google Maps, and local organic search results. Key elements of local SEO include optimizing Google My Business (GMB) profiles, acquiring local citations, and encouraging customer reviews. By targeting local keywords and providing accurate and comprehensive information about the business, local SEO enhances visibility and credibility among local customers. Effective local SEO helps businesses attract more foot traffic, generate leads, and increase sales from nearby customers. It’s especially important for small businesses, brick-and-mortar stores, and service-based businesses that rely on local clientele.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.