Media Research

Definition of Media Research

The study of media consumption patterns and preferences to inform advertising strategies.

Explanation of Media Research

Media Research involves systematically gathering, analyzing, and interpreting information about various media channels, audiences, and trends. This research helps businesses understand the media landscape, identify opportunities, and make informed decisions about their advertising strategies. Media research can include various methods, such as surveys, focus groups, audience analysis, and data collection. By leveraging this research, businesses can identify the most effective media channels for their campaigns, understand audience preferences and behaviors, and optimize their media strategies to meet business goals. Effective media research requires careful planning, execution, and analysis to ensure that the insights gained are relevant and actionable. By understanding the media landscape, businesses can improve their advertising performance, enhance audience engagement, and achieve better results. Media research provides the data and knowledge needed to stay competitive and drive growth in a dynamic market. It is essential for making informed decisions and achieving long-term business success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.