Definition of Micro-Influencer
An individual with a smaller but highly engaged audience who can influence their followers’ purchasing decisions.
Explanation of Micro-Influencer
A micro-influencer is an individual with a relatively small but highly engaged following on social media or other digital platforms. Unlike celebrities or macro-influencers with millions of followers, micro-influencers typically have audiences ranging from a few thousand to tens of thousands. For example, a fitness enthusiast with 10,000 Instagram followers might be considered a micro-influencer. Micro-influencers often have niche expertise and a strong connection with their audience, making their recommendations and endorsements more trusted and impactful. Brands collaborate with micro-influencers to reach specific target audiences, enhance authenticity, and drive engagement. By leveraging the influence of micro-influencers, companies can create more personalized and relatable marketing campaigns. The goal is to tap into the credibility and trust that micro-influencers have with their followers, achieving higher engagement and conversion rates. By partnering with micro-influencers, businesses can enhance their marketing efforts and build stronger relationships with their target audience.