Mobile Ad Network

Definition of Mobile Ad Network

A platform that connects advertisers with mobile app publishers for ad placements.

Explanation of Mobile Ad Network

Mobile Ad Network is a platform that connects advertisers with publishers to facilitate the buying and selling of mobile advertising space. These networks help businesses reach their target audience through mobile apps and websites by displaying ads such as banners, interstitials, and video ads. Mobile ad networks offer various targeting options, such as demographics, location, and behavior, to ensure that ads are delivered to the most relevant audience. By leveraging mobile ad networks, businesses can enhance their mobile marketing efforts, increase brand visibility, and drive conversions. Effective use of mobile ad networks requires a strategic approach to ad placement, targeting, and performance measurement. These networks provide valuable insights into ad performance and audience engagement, helping businesses optimize their campaigns for better results. Mobile ad networks are essential for reaching mobile users and achieving marketing objectives in the rapidly growing mobile market. They provide the tools and capabilities needed to drive successful mobile advertising campaigns and drive growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.