Native Display

Definition of Native Display

Ads that match the visual design and function of the platform on which they appear.

Explanation of Native Display

Native Display refers to a type of digital advertisement that blends seamlessly with the content and design of the platform on which it appears, providing a less intrusive and more engaging experience for users. Unlike traditional display ads, native display ads are designed to look and feel like natural content, making them more likely to capture user attention and drive engagement. These ads can take various forms, such as in-feed ads, recommended content, and promoted listings. By leveraging native display ads, businesses can increase brand visibility, improve user engagement, and drive conversions. Effective native display advertising requires a strategic approach to ensure that the ads are relevant, valuable, and aligned with the user’s interests. By creating high-quality native display ads, businesses can enhance their digital marketing efforts, achieve better results, and build stronger relationships with their audience. Native display provides a more integrated and less disruptive advertising experience, making it a valuable tool for modern marketing.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.