Native Video Ad

Definition of Native Video Ad

A video advertisement that integrates naturally with the content of the hosting platform.

Explanation of Native Video Ad

Native Video Ad is a type of digital advertisement that blends seamlessly with the content and design of the platform on which it appears, providing a less intrusive and more engaging experience for users. Unlike traditional video ads, native video ads are designed to look and feel like natural content, making them more likely to capture user attention and drive engagement. These ads can appear in various forms, such as in-feed videos, sponsored video content, and recommended video clips. By leveraging native video ads, businesses can increase brand visibility, improve user engagement, and drive conversions. Effective native video advertising requires a strategic approach to ensure that the ads are relevant, valuable, and aligned with the user’s interests. By creating high-quality native video ads, businesses can enhance their digital marketing efforts, achieve better results, and build stronger relationships with their audience. Native video ads provide a more integrated and less disruptive advertising experience, making them a valuable tool for modern marketing.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.