Definition of Negative Keyword
A type of keyword used in pay-per-click advertising to prevent ads from showing for specific search terms.
Explanation of Negative Keyword
Negative Keyword is a term or phrase that prevents an ad from being shown to users who search for that term. By using negative keywords, advertisers can refine their targeting, avoid irrelevant traffic, and reduce wasted ad spend. Negative keywords help ensure that ads are only shown to users who are likely to be interested in the advertised product or service, improving the overall effectiveness of the campaign. For example, if a business sells luxury watches, it might use “cheap” as a negative keyword to prevent its ads from appearing in searches for inexpensive watches. Effective use of negative keywords requires ongoing monitoring and analysis to identify terms that generate low-quality traffic or do not align with the campaign goals. By leveraging negative keywords, businesses can enhance their pay-per-click (PPC) advertising efforts, improve return on investment (ROI), and achieve better results. Negative keywords are essential for optimizing ad targeting and ensuring that marketing budgets are used efficiently.