Online Audience

Definition of Online Audience

The group of users who consume digital content and interact with a brand or website online.

Explanation of Online Audience

An online audience refers to the group of people who interact with a brand, content, or platform through the internet. This audience can be reached through various digital channels, such as websites, social media, email, and online advertising. For example, a blog might have an online audience consisting of readers who regularly visit the site, subscribe to the newsletter, and engage with posts on social media. Understanding the online audience is crucial for businesses to create relevant and engaging content that resonates with their target market. By analyzing data such as demographics, interests, and behavior, companies can tailor their marketing efforts to meet the needs and preferences of their online audience. The goal is to build a strong and loyal online community that supports the brand, engages with content, and drives conversions. By focusing on the online audience, businesses can enhance their digital presence, improve engagement, and achieve better marketing results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.