Online Reputation

Definition of Online Reputation

The public perception of a brand or individual based on their online presence and activities.

Explanation of Online Reputation

Online reputation refers to the perception and image of a brand, company, or individual as portrayed through digital channels and platforms. This includes reviews, ratings, social media mentions, blog posts, and other online content. For example, a restaurant’s online reputation might be influenced by customer reviews on Yelp, comments on social media, and mentions in food blogs. Managing online reputation involves monitoring and responding to feedback, addressing negative comments, and promoting positive content. By actively managing their online reputation, businesses can build trust, enhance credibility, and attract new customers. The goal is to maintain a positive and accurate image that reflects the brand’s values and quality. By focusing on online reputation management, companies can improve customer relationships, mitigate risks, and drive business success. Ensuring a strong online reputation is essential for long-term growth and maintaining a competitive edge in the digital landscape.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.