Pay Per Click (PPC)

Definition of Pay Per Click (PPC)

An online advertising model in which advertisers pay each time a user clicks on one of their ads.

Explanation of Pay Per Click (PPC)

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. This model is commonly used in search engine advertising, such as Google Ads, where businesses bid on keywords related to their products or services. When users search for those keywords, the ads appear at the top or bottom of the search results, and advertisers pay when users click on their ads. PPC is an effective way to drive targeted traffic to a website, as it allows businesses to reach potential customers actively searching for related information. The cost of a click, or cost-per-click (CPC), depends on factors like keyword competitiveness, bid amounts, and ad quality. PPC campaigns require careful planning, keyword research, ad creation, and continuous monitoring to optimize performance and maximize return on investment (ROI). By leveraging PPC, businesses can achieve quick visibility, attract qualified leads, and drive conversions.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.