Product Intelligence

Definition of Product Intelligence

Insights derived from analyzing product-related data to inform business decisions.

Explanation of Product Intelligence

Product intelligence refers to the use of data and analytics to gain insights into product performance, customer preferences, and market trends. This information helps businesses make informed decisions about product development, marketing, and sales strategies. Product intelligence involves collecting data from various sources, such as customer feedback, sales reports, and market research, and analyzing it to identify patterns and opportunities. By understanding how products are performing and what customers want, businesses can optimize their product offerings, improve customer satisfaction, and stay competitive. Product intelligence can also inform pricing strategies, inventory management, and promotional activities. Effective use of product intelligence requires advanced analytics tools, data integration, and a strong focus on continuous improvement. By leveraging product intelligence, businesses can enhance their decision-making processes, innovate more effectively, and achieve better business outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.