Product Line

Definition of Product Line

A group of related products under a single brand sold by the same company.

Explanation of Product Line

A product line is a group of related products offered by a company that are marketed under a single brand name. These products typically share common characteristics, target similar customer segments, and meet related needs. A product line can include variations of a product, such as different sizes, colors, flavors, or features. Offering a product line allows businesses to cater to diverse customer preferences, increase market coverage, and enhance brand loyalty. It also enables cross-selling and upselling opportunities, as customers who purchase one product in the line may be interested in others. Managing a product line involves strategic planning, including product development, pricing, positioning, and marketing. By analyzing the performance of individual products within the line, businesses can identify strengths and weaknesses, optimize their offerings, and make informed decisions about product additions, modifications, or discontinuations. A well-managed product line can drive growth, improve customer satisfaction, and strengthen the overall brand.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.