Product Listing Ad

Definition of Product Listing Ad

A type of advertisement that displays product information, such as an image, price, and description, directly in search results.

Explanation of Product Listing Ad

A product listing ad is a type of online advertisement that showcases individual products, typically including an image, title, price, and merchant information. These ads appear on search engine results pages (SERPs) and shopping platforms, such as Google Shopping or Amazon. Product listing ads are designed to attract potential customers by providing relevant product details and visually appealing images. When users search for specific products, these ads appear prominently, making it easy for them to find and compare options. Product listing ads use a pay-per-click (PPC) model, meaning advertisers pay each time a user clicks on the ad. To create effective product listing ads, businesses need to provide accurate and comprehensive product data, optimize their product feed, and use targeted keywords. By leveraging product listing ads, companies can increase visibility, drive traffic to their websites, and boost sales.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.