Programmatic Ad Buying

Definition of Programmatic Ad Buying

The automated purchasing of digital advertising space using software and data analytics.

Explanation of Programmatic Ad Buying

Programmatic ad buying is the automated process of purchasing digital advertising space using software and algorithms. This method streamlines the buying process, allowing advertisers to target specific audiences in real-time across various platforms, such as websites, social media, and mobile apps. Programmatic ad buying uses data and technology to optimize ad placements, bids, and targeting, ensuring ads reach the most relevant users at the right time. This approach offers greater efficiency, scalability, and precision compared to traditional ad buying methods. By leveraging programmatic ad buying, businesses can achieve better performance, higher engagement rates, and improved return on investment (ROI). Continuous monitoring and optimization are essential to maximize the effectiveness of programmatic ad campaigns and stay competitive in the digital advertising landscape.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.