Definition of Proximity Marketing
A marketing technique that uses location-based technology to communicate with customers through their mobile devices when they are near a business.
Explanation of Proximity Marketing
Proximity marketing is a strategy that uses location-based technologies to deliver targeted content and promotions to consumers based on their physical proximity to a specific location. This approach often involves the use of Bluetooth beacons, Wi-Fi, GPS, or near-field communication (NFC) to detect when a consumer is near a retail store, event, or other points of interest. For example, a retail store might send a discount coupon to a customer’s smartphone when they are within a few meters of the store entrance. Proximity marketing aims to enhance the shopping experience by providing relevant and timely information, encouraging foot traffic, and increasing engagement. This strategy can also be used to collect valuable data on customer behavior and preferences. Businesses can analyze this data to refine their marketing tactics and improve customer service. Proximity marketing offers a personalized and interactive way to connect with customers, driving sales and fostering brand loyalty.