Push Notification

Definition of Push Notification

A message sent to a user’s device to inform or engage them, typically through an app.

Explanation of Push Notification

A push notification is a message sent directly to a user’s device, such as a smartphone, tablet, or computer, from an app or website. These notifications appear on the user’s screen even when the app or website is not actively in use. Push notifications are used to deliver timely and relevant information, such as updates, reminders, promotions, or alerts. They can help businesses engage with users, drive traffic, and increase conversions. Effective push notifications are concise, personalized, and provide clear value to the recipient. Users must opt-in to receive push notifications, and businesses should respect user preferences and provide options to manage or opt-out of notifications. By using push notifications strategically, businesses can enhance customer engagement, improve retention, and achieve better marketing results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.