Quality Assurance

Definition of Quality Assurance

The process of ensuring products or services meet specified standards and requirements.

Explanation of Quality Assurance

Quality assurance (QA) is a systematic process of ensuring that products or services meet specified standards of quality and are free from defects. This involves a series of activities, including planning, designing, implementing, monitoring, and improving quality control measures throughout the production or service delivery process. Quality assurance aims to prevent errors and defects, enhance customer satisfaction, and ensure compliance with industry standards and regulations. Businesses implement QA through various techniques, such as testing, inspections, audits, and process improvements. Effective quality assurance requires a strong commitment to quality, continuous monitoring, and a culture of continuous improvement. By maintaining high standards of quality, businesses can build trust with customers, reduce costs associated with rework and returns, and enhance their competitive advantage.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.