Quality Score

Definition of Quality Score

A metric used by Google Ads to measure the relevance and quality of your keywords and PPC ads.

Explanation of Quality Score

Quality Score is a metric used by Google Ads to measure the relevance and quality of an ad, keywords, and landing page. It is based on several factors, including click-through rate (CTR), ad relevance, and landing page experience. The Quality Score is rated on a scale from 1 to 10, with higher scores indicating better performance. A higher Quality Score can lead to lower cost-per-click (CPC) rates, better ad positions, and improved ad performance. To improve Quality Score, businesses should focus on creating relevant and compelling ad copy, selecting appropriate keywords, and ensuring that the landing page provides a positive user experience. Regularly monitoring and optimizing campaigns based on Quality Score can help businesses achieve better results and maximize their return on investment (ROI). By understanding and leveraging Quality Score, businesses can enhance their Google Ads performance, increase visibility, and attract more qualified traffic to their website.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.