Quantitative Data

Definition of Quantitative Data

Numerical information used to measure and analyze phenomena.

Explanation of Quantitative Data

Quantitative data refers to numerical information that can be measured, counted, and analyzed statistically. This type of data is collected through methods such as surveys, experiments, and observations, and is often used to quantify variables and identify patterns, trends, and relationships. Examples of quantitative data include sales figures, customer ratings, website traffic metrics, and demographic statistics. Analyzing quantitative data involves using mathematical and statistical techniques to draw conclusions, make predictions, and inform decision-making. Quantitative data is valuable for providing objective insights and supporting data-driven strategies. By leveraging quantitative data, businesses can optimize operations, improve marketing efforts, and achieve measurable results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.