Real-Time Marketing

Definition of Real-Time Marketing

Strategies that allow marketers to interact with customers instantly based on current events and data.

Explanation of Real-Time Marketing

Real-Time Marketing refers to the strategy of engaging with customers instantly, based on current events, trends, or customer interactions. This approach aims to create timely and relevant messages that resonate with the audience’s current interests or needs. By monitoring social media, news, and other real-time data sources, marketers can craft campaigns that capitalize on current events or trending topics. This type of marketing requires agility and quick decision-making to respond effectively and capitalize on opportunities as they arise. Real-time marketing can enhance brand relevance and engagement, making it easier to connect with audiences on a deeper level. For example, a brand might create a social media post reacting to a popular TV show moment or a major sports event. The key to success in real-time marketing is understanding the audience and being able to deliver timely, meaningful content that aligns with their interests. This approach not only boosts engagement but can also drive conversions by presenting the right message at the right time.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.