Definition of Remarketing
Re-engaging past visitors to a website through targeted ads.
Explanation of Remarketing
Remarketing involves targeting ads to users who have previously interacted with a website or app but did not complete a desired action, such as making a purchase. This technique helps keep a brand or product in front of potential customers, encouraging them to return and complete the conversion. Remarketing can be done through various platforms, including Google Ads and social media. It works by placing a cookie on the user’s browser, allowing advertisers to show ads to these users as they browse other websites or use apps. Remarketing helps increase conversion rates by re-engaging interested users and reminding them of their initial interest. It also provides an opportunity to offer special promotions or incentives to entice users to return. This approach is highly effective because it targets an audience that has already shown some level of interest, making them more likely to convert compared to new visitors. Remarketing campaigns can be customized based on user behavior, ensuring relevant and personalized ad experiences.