Definition of Retargeting
Delivering ads to users who have previously visited a website but did not complete a desired action.
Explanation of Retargeting
Retargeting is similar to remarketing but focuses on displaying ads to users who have previously visited a website or engaged with content. The goal is to re-engage these users and bring them back to the site to complete a desired action. Retargeting often uses tracking pixels and cookies to identify and follow users as they navigate the web, serving relevant ads based on their past behavior. This technique can be used across various ad networks and platforms, including display ads, social media, and search engines. Retargeting helps increase brand awareness and recall, as users are repeatedly exposed to the brand’s message. By targeting users who have already expressed interest, retargeting campaigns tend to have higher conversion rates and return on investment. The key to successful retargeting is to create compelling and relevant ad content that addresses the user’s needs and encourages them to return and convert. This approach helps maximize the value of existing traffic and improves overall marketing effectiveness.