Retargeting Ad

Definition of Retargeting Ad

An advertisement shown to users who have previously visited a website or interacted with a brand.

Explanation of Retargeting Ad

A retargeting ad is a type of online advertisement that targets users who have previously visited a website or interacted with a brand but did not complete a desired action, such as making a purchase. Retargeting ads aim to re-engage these users and encourage them to return and complete the action. These ads are typically displayed on various platforms, such as search engines, social media, and display networks, as the user browses other websites. Retargeting ads use tracking pixels, cookies, or user IDs to identify and segment users based on their behavior. By focusing on retargeting, businesses can increase conversion rates, improve ROI, and enhance customer retention. Effective retargeting requires personalized and relevant messaging, frequency capping to avoid ad fatigue, and continuous monitoring and optimization of campaigns.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.