Rich Media Ad

Definition of Rich Media Ad

An advertisement that includes interactive elements such as video, audio, or other multimedia features.

Explanation of Rich Media Ad

A rich media ad is an interactive online advertisement that includes advanced features, such as video, audio, animation, and interactive elements. These ads are designed to engage users more effectively and provide a more immersive experience compared to standard static ads. Rich media ads can include elements like expandable banners, interactive games, and video overlays, allowing users to interact with the content directly within the ad. By using rich media ads, businesses can capture attention, increase engagement, and drive higher conversion rates. Creating effective rich media ads requires a combination of creative design, technical expertise, and a clear understanding of the target audience. By leveraging rich media ads, companies can enhance their advertising efforts, improve user experience, and achieve better marketing results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.