Sales Intelligence

Definition of Sales Intelligence

Data and insights that help sales teams identify and understand potential customers and opportunities.

Explanation of Sales Intelligence

Sales intelligence refers to the collection and analysis of data to provide sales teams with actionable insights about potential and existing customers. This data can include information on company details, decision-makers, purchase history, and market trends. Sales intelligence tools gather data from various sources, such as social media, public records, and proprietary databases, to create comprehensive profiles of prospects and customers. For example, a sales team might use sales intelligence to identify key contacts at a target company, understand their business needs, and tailor their sales approach accordingly. By leveraging sales intelligence, businesses can improve lead generation, enhance targeting, and increase the effectiveness of their sales efforts. This approach enables sales teams to make informed decisions, build stronger relationships, and ultimately drive more revenue.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.