Search Advertising

Definition of Search Advertising

Placing ads on search engine results pages to reach potential customers based on their search queries.

Explanation of Search Advertising

Search advertising is a form of online advertising that involves placing ads on search engine results pages (SERPs) to reach potential customers based on their search queries. Advertisers bid on keywords relevant to their products or services, and their ads appear alongside organic search results when users enter those keywords. For example, if a user searches for “running shoes,” ads from various shoe retailers might appear at the top or side of the search results. Search advertising operates on a pay-per-click (PPC) model, where advertisers pay each time a user clicks on their ad. This approach allows businesses to target users with high intent, as they are actively searching for related products or services. Search advertising is highly effective for driving traffic, generating leads, and increasing sales. By using search advertising platforms like Google Ads, businesses can create targeted campaigns, track performance, and optimize their ad spend to achieve the best results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.