Search Engine

Definition of Search Engine

A digital tool that searches for information on the internet based on user queries.

Explanation of Search Engine

A search engine is a software system that enables users to find information on the internet by entering keywords or phrases. It uses algorithms to index and rank web pages based on their relevance to the search query. Popular search engines include Google, Bing, and Yahoo. For example, when a user types “best Italian restaurants” into a search engine, it returns a list of web pages that match the query, ranked by their relevance and authority. Search engines play a crucial role in navigating the vast amount of information available online, helping users find the most pertinent results quickly. They also support various search types, including image, video, news, and local searches. Businesses use search engine optimization (SEO) techniques to improve their website’s visibility and ranking on search engine results pages (SERPs). By understanding and leveraging search engine algorithms, companies can drive organic traffic, enhance their online presence, and reach a broader audience.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.