Definition of Search Engine Optimization (SEO)
The practice of improving a website’s visibility in organic search engine results.
Explanation of Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs) for relevant keywords. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more visible and attractive to search engines and users. SEO involves various techniques, including keyword research, on-page optimization (e.g., improving meta tags, content quality, and site structure), and off-page optimization (e.g., building high-quality backlinks). SEO also includes technical aspects, such as improving site speed, mobile-friendliness, and security. By aligning with search engine algorithms and user intent, SEO helps websites rank higher in search results, leading to increased visibility, traffic, and conversions. SEO is a long-term strategy that requires continuous effort and adaptation to changing search engine algorithms and industry trends. Effective SEO can significantly impact a website’s success, as higher rankings in search results often correlate with greater credibility and trust among users.