Search Marketing

Definition of Search Marketing

Strategies aimed at increasing a website’s visibility in search engine results through paid and organic methods.

Explanation of Search Marketing

Search marketing is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid and organic methods. It encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on improving a website’s organic ranking by optimizing content, keywords, and technical elements. SEM, on the other hand, involves running paid ads on search engines, often using a pay-per-click (PPC) model. For example, a company might use SEO techniques to rank higher for relevant keywords and run PPC campaigns to target specific search queries. Search marketing aims to attract users who are actively searching for related products or services, making it a highly effective way to drive targeted traffic, generate leads, and increase conversions. By combining SEO and SEM strategies, businesses can enhance their online presence, reach their target audience, and achieve their marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.