Search Query

Definition of Search Query

The word or phrase that a user types into a search engine to find information.

Explanation of Search Query

Search Query refers to the words or phrases entered into a search engine by a user to find information. It reflects the user’s intent and provides insights into what they are looking for. Understanding search queries is essential for search engine optimization (SEO) and search engine marketing (SEM) because it helps businesses align their content and ads with user intent. Search queries can be classified into different types, such as navigational (seeking a specific website), informational (seeking information), and transactional (seeking to make a purchase). Analyzing search queries helps identify relevant keywords, optimize website content, and create targeted ad campaigns. By matching content with search queries, businesses can improve their visibility in search results and attract more qualified traffic. Search queries also provide valuable data for understanding customer behavior, preferences, and trends, enabling businesses to refine their marketing strategies and improve user experience.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.